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Top Distributed Marketing Articles For 2012 (6-10)

– Top 10 Distributed Marketing Articles From 2012 - We analyze and provide insights for lots of industry research at DistributedMarketing.org, and based upon everything we are reading, 2013 will be a...

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Top Distributed Marketing Articles For 2012 (1-5)

– Top Five Distributed Marketing Articles From 2012 - As a continuation from our last blog, we are now ready to list the top 5 distributed marketing articles of 2012.  Numerous topics such as...

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Anatomy of a Distributed Marketing Platform

–  Anatomy of a Distributed Marketing Platform  -             Distributed marketing technologies were primarily introduced five years ago to address the challenges distributed organizations face when...

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Survey Findings Point To Distributed Marketing Platform

Survey Findings Point To Distributed Marketing Platform The CMO Council recently released its findings from a survey it had conducted after gathering insight from over 550 marketing executives as to...

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Marketers To Upgrade Email Marketing Software In 2013

Marketers To Upgrade Email Marketing Software In 2013 A recent survey conducted by The CMO Council found that almost 50% of marketers are looking to implement new Email Marketing Software in 2013.  One...

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Local Marketing & Local Content Optimization Rank High In 2013

– Local Marketing A Top Priority For Marketers In 2013 –    According to The CMO Council, over 61% of marketers surveyed ranked the need to better localize content and messaging a high priority in...

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Distributed Marketing Organizations Need An Extreme Makeover

Many Need An Extreme Distributed Marketing Makeover     This year’s LIMRA Distribution Conference theme “Extreme Makeover” highlights the need for organizations to rethink their sales, marketing,...

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Distributed Social Media Marketing

Distributed Social Media Marketing Represents Opportunity The CMO Council recently reported that seventy-nine percent of marketers are expected to implement some form of social media technology...

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If Multi-Channel Marketing Efforts Are Good Enough for an Icon, They Are Good...

Iconic brands market in multiple channels. What do you do? For brands, it is vital to be everywhere that your potential target market is. It doesn’t matter how big the brand is, nor do past brand...

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Distribion, a Leader in Distributed Marketing Software, Had an Exciting Year...

Thumbs up to Distribution for a quality 2012. Distribion, a leading provider of marketing automation software, had numerous accomplishments in 2012. The company is also looking forward to making 2013...

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Is Albuquerque a Land of Multichannel Marketing Enchantment?

From April 28-May 1, Distribion will be participating in the Simpleview Summit, a gathering of many tourism marketing professionals. In preparation for the summit, today’s blog topic is related to...

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Where’s the ROI in Social Media? (Part Three)

Brands continually seek ROI from social media efforts. This is the third part of ongoing series. Part One  & Part Two are available.  Part One of this series introduced the topic. Part Two was...

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Setting & Managing Social Media Expectations (Part One)

What can you expect from your social media presence? This is the first is a series of posts on this post. More to come. The more things change, the more they stay the same. I could think of no truer...

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What’s in a Name? 15 Criteria for Naming a Brand or Product

A new brand name represents an opportunity. Choosing a good brand name is a key to marketing success. A decision to name a branded product is a challenge for many marketers. By choosing a good brand...

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Marketing Automation & Customer Relationships

The notion of enhancing customer relationships is a key part of marketing automation. A reader commenting on one of our recent blog posts (Why Marketing Automation Should Be a Part of Your 2014...

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Multi-Channel Digital Marketing: What matters most?

Multi-channel (or multi-touch) marketing is all about getting a message to your target audience using a combination of communication channels that, hopefully, work together in an effective integrated...

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Cheat Sheet: 2014 Marketing Budget

We’re halfway through November, but you haven’t planned your marketing budget for 2014. Your boss expected a draft of recommendations yesterday (thank goodness you’re familiar with the “I forgot to...

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Distributed Marketing Organizations Need An Extreme Makeover

Many Need An Extreme Distributed Marketing Makeover     This year’s LIMRA Distribution Conference theme “Extreme Makeover” highlights the need for organizations to rethink their sales, marketing,...

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What’s Your Thanksgiving Game Plan?

By “game plan,” I don’t mean your strategy to catch all the best football games, even when they’re on at the same time. I don’t mean your kitchen maneuvers to successfully cook a turkey and 10 side...

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Art School: Lessons from the Google Doodle

If you’re observant, you’ve probably noticed that the Google logo on Google.com doesn’t always look the same. Often, it correlates with the time of year or a holiday, and Google frequently chooses to...

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